By NCBA Group has introduced an end-to-end private motor insurance service on its LOOP app, allowing customers to compare quotes, complete underwriting, buy cover, renew policies and access documents on one platform.
The NCBA motor insurance offering was developed by LOOP Digital Financial Services and NCBA Insurance as part of the banking group’s efforts to expand financial services through its digital channels, the company said in a press release.
The service allows eligible LOOP customers with a valid motor vehicle logbook to select from third-party, standard comprehensive and premier comprehensive insurance covers.
Third-party cover protects against liability arising from injury to other people or damage to their property, while comprehensive products provide wider protection for the insured vehicle, according to the company.
NCBA said the standard comprehensive option covers third-party risks as well as the insured vehicle against risks including accidents, theft and fire. The premier comprehensive option adds enhanced features and value-added services.
The integration means customers can complete the main stages of obtaining private motor insurance without moving between separate platforms, the bank said.
“By enabling customers to complete the entire private motor insurance journey within the LOOP App, we are simplifying a process that has traditionally required multiple touchpoints and significant paperwork,” Stella Njung’e, managing director and chief executive of NCBA Insurance, said in the statement.
The move comes as insurers and financial institutions increasingly use digital platforms to distribute insurance products and reduce the number of physical or administrative steps required from customers.
Kenya’s insurance sector has identified technology and product innovation as important avenues for expanding access to insurance.
The Insurance Regulatory Authority said in its 2023 annual report that insurance penetration stood at about 2.4% of gross domestic product, compared with a global average of 7%.
The regulator identified financial literacy, insurance awareness and technology-enabled distribution among factors that could support market expansion.
More recent industry data shows that Kenya’s insurance market has continued to grow. The Insurance Regulatory Authority reported that total gross written premiums reached 352.29 billion Kenyan shillings in the third quarter of 2025, up 11.2% from the same period a year earlier. General insurance premiums rose 9.2% to 185.40 billion shillings during the period.
The regulator also said it approved 45 new or repackaged insurance products during the quarter, including products in motor, medical, agriculture, investment-linked and microinsurance categories.
For NCBA, the latest NCBA motor insurance offering builds on an existing push to digitise insurance distribution.
The group’s 2023 integrated report said NCBA Bancassurance Intermediary had launched Go Insure, a digital platform through which customers could purchase motor insurance electronically and submit and track claims and renewals.
More than 60% of applications were being processed through that platform at the time, according to the report.
NCBA subsequently expanded its insurance operations. Its 2024 integrated report said the group completed the acquisition of AIG Kenya Insurance Company in July 2024, taking its ownership to 100%, after which the company was renamed NCBA Insurance Company Limited.
The group’s 2024 report also identified LOOP as its direct-to-consumer digital proposition, offering payments and banking services through mobile, web and card channels.
The latest integration therefore brings banking, digital financial services and insurance capabilities within the group’s wider ecosystem.
NCBA said the initiative is intended to make insurance more accessible through digital channels that customers already use. The company also linked the service to the broader challenge of increasing insurance uptake in Kenya.
The development illustrates a wider shift in the country’s financial services industry, where banks and insurers are increasingly using mobile and digital platforms to distribute products that have traditionally required branch visits, paperwork or multiple customer touchpoints.
The move also places motor insurance alongside the banking, payments, savings and credit services already available through NCBA’s digital ecosystem, further broadening the range of financial services offered through a single digital channel.
As competition in Kenya’s digital financial services market increases, the integration of insurance into existing platforms is likely to remain an important part of how financial institutions seek to reach customers and expand access to insurance products.
