By Rocket Money, the personal finance unit of Rocket Companies (RKT.N), said it has launched an artificial intelligence agent called Rowan that can monitor users’ spending, negotiate bills and move money into savings, all through text messages.
The tool, built with AI company Anthropic, is designed to act on consumers’ finances rather than simply display data on a dashboard, the company said in a statement.
Rowan tracks a user’s spending continuously and sends a text message when it identifies a way to save money, according to Rocket Money.
Users can reply in everyday language, and the AI agent then carries out tasks such as canceling unwanted subscriptions, renegotiating recurring bills or setting up automated transfers to savings accounts.
“What we’ve built with Rowan wasn’t possible even 12 months ago,” Aaron Dignan, Rocket Money’s vice president of agentic products, said in the statement. “It finds the money slipping through the cracks, the forgotten subscriptions, the bills that creep up, and it actually does something about them.
That’s the difference between knowing and acting.”
Rocket Money gave an example of how the assistant would handle a free trial for a streaming service that goes unused. Three weeks into the trial, Rowan sends a text asking whether the customer wants to keep the subscription or cancel it before being charged.
If the customer replies “cancel,” Rowan contacts the service provider directly, cancels the trial and confirms the cancellation, the company said.
In another example cited by Rocket Money, a user could text Rowan an instruction to round up every coffee purchase to the nearest dollar and transfer the difference into a high-yield savings account. The agent then automates that process going forward without further input from the user.
Rocket Money described the system as a shift from traditional budgeting apps, which typically show users a summary of past spending, toward a tool that takes action on their behalf.
The company said Rowan is built on multiple AI agents trained on Rocket Money’s data and is designed to combine flexible, adaptable reasoning with fixed, rules-based code in areas that require certainty. Human staff are involved in verifying the system’s actions, the company said.
Chase Adams, Rocket Money’s vice president of AI engineering, said the architecture was intended to make the product reliable as well as capable.
“This architecture moves us from ‘this is cool’ to ‘this is incredibly powerful and can help me maximize my money,'” Adams said in the statement.
“We built it with adaptable agents where you need flexibility and strict code where you need certainty, and our team is engaged throughout to provide human verification.”
Rocket Money also said the system is designed to learn from unusual cases, such as a subscription service with a nonstandard cancellation process, and apply solutions across its user base once an issue is resolved.
Rowan is currently available to a limited group of Rocket Money subscribers as part of a new Premium Plus subscription tier, the company said. Rocket Money said it plans to expand availability to more users later in 2026, without giving a specific date or pricing details for the new tier.
Rocket Money, originally founded as Truebill, was acquired by Rocket Companies in 2021 and offers tools for tracking spending, monitoring subscriptions, negotiating bills and building savings.
It is part of Rocket Companies’ broader fintech platform, which also includes Rocket Mortgage, Redfin and Rocket Loans.
The launch adds Rocket Money to a growing list of financial technology firms building AI-powered agents that go beyond analysis to take direct action on behalf of consumers, such as canceling subscriptions or shifting funds between accounts.
Banks and fintech companies have increasingly explored generative AI tools over the past two years to automate routine financial tasks, though such tools have also drawn scrutiny from consumer advocates and regulators over data privacy and the potential for errors in autonomous transactions.
